News

SweetFrog Frozen Yogurt opens on US Army installation

December 4, 2017

SweetFrog Frozen Yogurt is opening a store in March 2018 for those living and working on Fort Belvoir in Northern Virginia. 

The store, which marks the brand's first location on a military installation, is owned by Tim Barber, a veteran of the U.S. Air Force. He brings 11 years of military service and an additional 15 years with the Department of Defense, according to a company press release.

Barber said sweetFrog was the perfect fit for his next entrepreneurial journey because he loves the company's "community first" values and believes in how much the concept resonates with members of the military of all ages.

"We see what's happening outside of the base regarding the popularity of frozen yogurt," he said in the release. "SweetFrog is the best in the industry, and its name recognition is second to none. There are several sweetFrog locations in the area, so we know they're frequented by many military people, and bringing it directly to this closed population just makes sense for us."

He said the brand fills an important niche food demand within the military market. 

"As an Air Force veteran with over 26 years' service and as a military member and DOD civilian, my company is proud to offer a product of sweetFrog's caliber to the U.S. military, retirees and their family members," he said.

SweetFrog's CEO, Patrick Galleher, said he's thrilled Barber is opening the brand's first location on a military installation, particularly so close to Washington, D.C.

"After working with the Air Force and Department of Defense for 26 years, Barber possesses the perfect skill set to quickly become a successful sweetFrog owner," he said. "And we're thrilled to know he plans to expand and add sweetFrog stores on multiple military bases. We expect Barber to flourish as a sweetFrog owner, especially in communities defined by brave and honorable residents."