News

Sweet Success: Smallcakes expanding footprint

August 13, 2013

When Jeff Martin began baking a select line of gourmet cupcakes in the Kansas City suburbs in 2008, little did he know that just a few short years later his brand, Smallcakes: A Cupcakery, would become a growing network of cupcakeries nationwide.

"Smallcakes has experienced tremendous growth in new markets over the past few years, and we are excited to be opening a number of locations in the months to come," said Martin, who founded Smallcakes with his wife, Brandy.

With new locations set to open in Albuquerque, N.M.; Corpus Christi, Dallas/Fort Worth, and San Antonio, Texas; Lone Tree, Colo.; Naperville, Ill., Thomasville and Villa Rica, Ga., and Liberty and St. Joe, Mo., Smallcakes will soon have more than 45 locations.

"Our main focus is simple — bake delicious cupcakes fresh every day," Martin said. "We pride ourselves on delivering quality and consistency, and it has given us the staying power to flourish in spite of economic ups and downs and perceptions about the changing trends of the dessert industry."

With more than 80 different flavor combinations, Martin and a group of bakers are constantly developing recipes to launch seasonal and specialty cupcakes across the cupcakery locations. In addition to cupcakes, Smallcakes offers whoopee pies, cookies and cookie sandwiches, cupcake milkshakes, and a gourmet blend of Smallcakes Cupcake coffee.

"Our dynamic menu keeps cupcakes fun and exciting for customers. While we offer a wide range of signature flavors daily, our cupcakeries feature specialty flavors on a rotating basis so customers can be introduced to new flavors and old favorites year-round."

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