Franchising

Sweet Paris, Shipley Do-nuts rock Nashville with openings

Photo: Shipley

December 17, 2024

Shipley Do-Nuts and Sweet Paris Crêperie & Café are opening flagship locations nex year at Nashville Yards, thanks to a partnership with franchisee Virentes Hospitality.

"Nashville Yards is one of the most important multi-use developments in the last decade and will greatly enhance the already spectacular vibrancy of entertainment, commerce and residential living in Nashville," Jim D'Aquila, managing partner of Virentes Partners Group, the parent company of Virentes Hospitality, said in a company press release. "We are very excited to bring Shipley and Sweet Paris to this special setting and believe these stores will be flagship locations for our beloved brand partners."

Anchored by CAA, the creative office building at Nashville Yards is the first of its kind in the city. Adjacent to The Pinnacle, the development's indoor live music and event venue, the building rises 11 stories above Church Street with over 40,000-square-foot floorplates, soaring ceiling heights and three levels of curated retail, dining and entertainment. Shipley, opening in May, will join retail tenants Iconix Fitness, EVO Entertainment, Fogo de Chão and Ocean Prime in the creative office building.

Sweet Paris will open in June 2025 on the first level of The Pinnacle, occupying a prime location along the new Signal Crossing, the pedestrian street right in the heart of Nashville Yards.

"Great donuts and crêpes, what's not to love," Cary Mack, managing partner, Southwest Value Partners, said in the release. "Shipley and Sweet Paris are both delightfully tasty and have something delicious to offer everyone in a really fun environment. We are very glad to have both brands come to Nashville Yards."

Kacey Musgraves will headline the grand opening of The Pinnacle on Feb. 27, 2025.