Franchising

Sweet Paris opens in Minnesota's Mall of America

Photo: Sweet Paris

June 19, 2024

Houston-based Sweet Paris Creperie & Cafe, specializing in sweet and savory crepes and hot drinks, has opened within the Mall of America in Bloomington, marking the state's second location.

"Sweet Paris is a unique dining experience that transports guests to a sidewalk café in Paris with its ambiance, delicious crepes, espresso and French Riviera-inspired cocktails, Dustin Wetzel, CEO of the store's owner, Tenacity Restaurant Group, said in a company press release.

Tenacity Restaurant Group will bring two additional units to Minnesota as part of a four-unit agreement signed in 2022.

"Our team is thrilled to be working with Tenacity Restaurant Group to bring the Sweet Paris concept to one of the most popular attractions in all of the Midwest," Allison Chavez, CEO and co-founder of Sweet Paris, said in the release. "Located on the first level, next to Nordstrom, the new location not only allows us to grow our brand in Minnesota with strong partners, it allows us to be introduced to the more than 40 million visitors that stop by the Mall of America every year."

Sweet Paris Creperie & Cafe has 17 locations.