Franchising

Sweet Paris entering Minnesota

Provided

August 31, 2022

Sweet Paris Creperie & Cafe is opening four stores in Minnesota, specifically the Minneapolis and St. Paul areas, increasing the chain's store count to 25 locations in the near future, with 15 in various stages of development.

Behind the Minnesota deal is a group of partners with over 55 years of restaurant franchise experience combined: Dan and Brenda Vansteenburg, Dustin Wetzel and Pete Thelen. The Vansteenburgs started their restaurant career with Jimmy John's in 2001, and they own and operate 35 stores in the Twin Cities market, according to a press release.

"After our first visit with the Sweet Paris leadership team in Houston, we knew this was a concept we wanted to pursue and bring to the Twin Cities," Dan Vansteenburg said in the release. "Everything about the brand, from the authentic menu to the charming store design that transports you to the streets of Paris, brings a unique experience that the people of Minnesota will be excited about."

Sweet Paris is now present in Texas, Florida and Oklahoma as well as Nuevo Vallarta, Mexico.

"We are thrilled to take Sweet Paris to the wonderful people of Minnesota," Allison Chavez, co-founder of Sweet Paris, said in the release. "We believe the state is a prime market to grow the brand and we are honored to be working with local business leaders such as Dan, Dustin and Pete to propel the Sweet Paris brand further north, contributing to our goal of nationwide expansion."

Sweet Paris Creperie & Cafe serves sweet and savory crêpes, waffles, salads, hot drinks and more.