Marketing

Surf's up at Playa Bowls

October 16, 2023

Playa Bowls, specializing in acai, pitaya, mango, green and coconut bowls as well as juices, smoothies and cold brew, is the official sponsor of USA Surfing's Prime Series and Championship for the second consecutive year. The brand will be the presenting sponsor during the USA Surfing Prime East Season Opener on Oct, 28- 29 in Atlantic City.

The USA Surfing Prime Series serves as a prestigious multi-stop competition designed for top surfers under the age of 18 in the country, according to a company press release. During the competition series, athletes vie for a chance to earn a spot on the USA Surfing Junior National Team and an invitation to the esteemed USA Surfing Championship, hosted at Lower Trestles in California.

"The USA Surfing team is so grateful for Playa Bowls' continued support. The brand brings an infectious energy to the competition and their sponsorship means a lot to our surfers and community," Andrea Swayne, CEO of USA Surfing, said in the release. "Playa Bowls' passion for surfing and commitment to fueling active lifestyles aligns well with our own purpose at USA Surfing."

Playa Bowls' partnership will feature the "Most Stoked" award, recognizing one male and one female surfer during the USA Surfing Prime East Season Opener who demonstrates exceptional sportsmanship, strong leadership and a genuine love for surfing. The winner at each event must exhibit the same determination and ambition that built the foundation for the Playa Bowls brand.

"There is an organic synergy between Playa Bowls and USA Surfing. Both organizations embrace the surfer mentality and promote active and healthy lifestyles," Abby Taylor, chief branding officer and co-founder of Playa Bowls, said in the release.. "The love and dedication these young surfers bring to the competition is truly electrifying, and Playa Bowls is honored to partner alongside these incredible athletes."

Founded by surfers Abby Taylor and Rob Giuliani, Playa Bowls has over 200 shops nationwide that operate in 22 states.