Franchising

Surcheros franchising in Tennessee

July 23, 2024

Surcheros, a fresh Mexican brand, is making its Tennessee debut thanks to a seven-unit agreement with WilCo Fresh Mex. The first will open in October with others to follow over the next five years.

"We have always had ambitious plans to expand in Tennessee, and securing this as our largest agreement demonstrates the remarkable growth of our franchise system and the exceptional hospitality we provide in local communities," Luke Christian, founder and CEO for Surcheros, said in a company press release. "We continually seek passionate partners to bring our beloved brand to more communities and the team at WilCo fits the bill along with their extensive experience in the restaurant space and presence in Tennessee."

Surcheros operates 30 restaurants, primarily in Georgia and Florida, but plans to have 100 restaurants open within the next five years.

"Development has been very exciting for Surcheros, and this is only the beginning," Jake Philpotts, VP of business development and franchise relations for Surcheros, said in the press release. "Our first Tennessee restaurant will be in Tanger Outlets, providing excellent exposure to a diverse range of new customers. This deal signals the strength of our brand in a new state and ensures a promising and long-lasting relationship with our new partners."