Operations

Sunrise Social Express aims to be infusion of Waffle House, Raising Cane’s

Photo: Sunrise

June 4, 2025

Sunrise Social Express, a fast casual version of Sunrise Social, a metro-Philly hotspot, is now open at 301 S. Main Road in Vineland.

The former Boston Market location has limited indoor dining and a drive-through and is looking to become an infusion of Waffle House and Raising Cane's.

"With Express, we are looking to roll out a modernized version of Waffle House," Founder Aaron Anderson said in a press release. "Some of our lunch items consist of our signature chicken tenders and signature smash burgers."

The menu also features items such as: Biscuit sandwich (egg, cheese and choice of protein: pork sausage, turkey sausage, beef bacon, or fried chicken), cheesesteak egg rolls, chicken and waffles, fried fish, shrimp and grits and crinkle cut fries.

Express also serves Sunrise Social's SGG special (cornmeal-fried fish, lump crab, and shrimp over cheese grits with spicy gumbo gravy) on the weekends.

Anderson is no stranger to the Philly food scene; he previously owned four Original Hot Dog Factory restaurants and acquired two Rita's Italian Ice franchises in 2021 and 2022. He's also the founder of Chef Rube Kitchen, a ghost kitchen concept that had multiple location, including one in Philly's soccer stadium.

Anderson also plans to open a Sunrise SociaL Express in Houston later this year.