News

Submarina California Subs gets investment boost

July 8, 2009

SAN MARCOS, Calif. — Submarina California Subs has announced a significant investment in the company by Kerensa Investment Fund 1 LLC. The new alliance enables the 32-year old sub chain to pursue a larger market share within the growing sandwich sector.

Submarina opened 18 new restaurants in 2008 and plans to open 20 more in 2009.

"This investment from Kerensa is very good news for our existing franchisees," said Mimi Zeller, president and COO for Submarina. "We intend to provide additional funds in branding, advertising and local-store marketing programs, in an effort to increase awareness and drive customer traffic."