News

Sub Zero Nitrogen Ice Cream aims to freeze out the competition

December 19, 2018

 Sub Zero Nitrogen Ice Cream plans to add 15 targeted markets to its location roster in 2019, after opening seven new stores and signing eight agreements at the close of 2018.

Next year, according to a press release, should be the biggest franchising time frame for the brand.

"Sub Zero has completely changed the game in the ice cream industry up until this point, but 2019 is shaping up to be our biggest year in franchising so far," said Founder and CEO Jerry Hancock in the release. "With our expansion strategy in place, people in new markets across the United States and around the globe will have the chance to become hooked on our made-to-order delicious treat for the first time."

Sub Zero’s method of creating ice cream, featured on Shark Tank, involves liquid nitrogen that is completely evaporated by point-of-sale to customer and never touches the customer’s container as an added safety measure.

"Our franchisees are drawn to Sub Zero for the chance to geek out over the amazing science that allows us to serve incredible desserts to customers using visually exciting chemistry, through profitable, cost-effective business model," said Hancock in the release. "With our sights set on 2019, we're seeking out experienced multi-unit entrepreneurs who have what it takes to make Sub Zero the new favorite ice cream shop in town."

Since it began franchising in 2008, Sub Zero has grown to 58 franchise locations and multiple signed agreements, including three international storefronts. The brand is targeting 15 signed agreements for 2019, with the goal of 25 signed agreements per year over the next five years.