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Sub and Wrap Restaurants in The U.S Growth Has Risen by 70% since 1999

In real terms, the sandwich, subs and wraps market has grown 70% since 1999, or from $9.9 billion to an estimated $16.8 billion in 1999-2004.

September 8, 2005

DUBLIN, Ireland, Sep 07, 2005 (BUSINESS WIRE) -- Research and Markets (http://www.researchandmarkets.com/reports/c23302) has announced the addition of Sandwiches Subs & Wraps in the United States to their offering.

This report examines commercial dining at sandwich, sub and wrap restaurants in the U.S., including full-service, quick-service and delivery/carryout sandwich, sub and wrap restaurants. Though the focus of this report is on large sandwich chains, discussion of independents and small chains is presented where relevant

The fast food landscape continues to evolve, and one of the most dynamic segments within the Quick Serve Restaurants market continues to be sandwiches, subs and wraps. Driven by consumer interest in healthier food choices and a growing demand for premium ingredients, sandwich chains are expanding locations as well as variety.

In real terms, the sandwich, subs and wraps market has grown 70% since 1999, or from $9.9 billion to an estimated $16.8 billion in 1999-2004. Growth and momentum has been fueled primarily by Subway, Quiznos and Panera Bread. Regional chains have also seen significant revenue growth, contributing further momentum to the marketplace. Growth has been driven through a combination of aggressive franchise strategy coupled with tactical marketing campaigns and innovative menu concepts that appeal from both a demographic, as well as a health standpoint.

It is believed that the sandwich segment will be positively stimulated by consumers seeking menu items that reflect unique and diverse flavors and ingredients. The increasingly diverse ethnic population in the U.S. will also influence menu development and menu item innovation. While this is currently playing out more in fast casual, casual and upscale restaurant concepts, its influence is already slowly trickling down to sandwich and wrap restaurants.

For more information visithttp://www.researchandmarkets.com/reports/c23302

SOURCE: Research and Markets