News

Steak 'n Shake opens counter-service 'Signature' model

January 8, 2012

Steak 'n Shake will open its first Steak 'n Shake Signature restaurant Jan. 12 next to the Ed Sullivan Theater in New York City's Times Square.

The new, contemporary Signature restaurant will be smaller than existing Steak 'n Shake formats, and will feature a counter-service-only model with a simple menu, primarily serving core items such as Steakburgers and milkshakes.

In addition, the opening of the NYC location will debut "The Signature Steakburger" – a 6 ounce, 100-percent USDA certified Organic Steakburger. The Signature Steakburger is made of top grade cuts of meat including ribeye and New York strip, devoid of preservatives, hormones and antibiotics.

The restaurant will feature thin 'n crispy fries that are hand-cut daily in the restaurant and created from russet potatoes. The concept also will sell beer and wine.

Steak 'n Shake's menu prices will remain the same as they are across the country, from the Original Double Cheese Steakburger 'n fries for $3.99 to the hand-dipped, real-milk classic flavor milkshakes for $2.99.

"Steak 'n Shake Signature prepares 21st Century fare delivering only the finest in quality burgers, fries, and shakes," said Sardar Biglari, chairman and CEO of Steak 'n Shake. "The ambiance is unmatched. The architecture was designed for Signature to appear sleek, modern, exotic, inviting and suitable for everyone's enjoyment."

Read more about restaurant layout and design.