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Starbucks reveals 9 most-viral drinks of 2025

The Dubai Chocolate-inspired Matcha Latte was this year's top viral hit, mixing matcha with chocolate and pistachio flavors. Photos: Starbucks

December 11, 2025

Starbucks released a list of its most viral customized beverages of 2025, highlighting how social media trends created by customers and employees continue to influence the coffee chain's official lineup.

The company announced that the year's top trend, the "Dubai Chocolate-inspired Matcha Latte," will transition from an off-menu hack to an official offering next month.

Starting Jan. 6, 2026, Starbucks will add the Iced Dubai Chocolate-inspired Matcha and Iced Dubai Chocolate-inspired Mocha to its winter menu. The flavors are based on the Middle Eastern confection known for its layers of milk chocolate and pistachio cream.

"Starbucks has always been on the forefront of beverage trends," Dana Pellicano, senior vice president of global product experience at Starbucks, said in a company press release. "From the first secret menu drinks to today's viral sensations, we love celebrating the imagination and joy our customers and partners bring to every cup."

The nine most popular customized drinks of the year ranged from candy-inspired flavors to brand crossovers.

The most "buzzed-about" creations of 2025 included:

Strawberry Matcha is a year-round customization adding strawberry puree, heavy cream, and vanilla bean powder to a matcha base.

• Dubai Chocolate-inspired Matcha Latte: The year's top viral hit, mixing matcha with chocolate and pistachio flavors.
• Strawberry Matcha: A year-round customization adding strawberry puree, heavy cream and vanilla bean powder to a matcha base.
• Pink Drink with Pearls: A summer trend that added raspberry pearls and vanilla sweet cream cold foam to the standard Pink Drink.
• Cotton Candy-inspired Frappuccino: Sparked by the limited-time return of raspberry syrup in July, this drink combined a Vanilla Bean Crème Frappuccino with raspberry syrup.
• Chocolate Brown Sugar Shaken Espresso: A modification of the Iced Brown Sugar Oatmilk Shaken Espresso adding white chocolate mocha sauce and caramel drizzle.
• Delta-Inspired Cookie Drink: A holiday beverage designed to mimic the flavor of Delta Air Lines' Biscoff cookies, featuring chai and extra cinnamon.
• Pumpkin Spice + Matcha: A fall combination pairing the company's signature pumpkin spice sauce with a matcha latte.
• Gummy Shark Drink: A summer beverage using the Summer-Berry Refresher base without pearls, topped with vanilla sweet cream cold foam to resemble the candy.
• Sugar Cookie Iced Matcha: A holiday customization adding sugar cookie syrup and white mocha to an oatmilk matcha latte.

Although the Dubai Chocolate beverages will be officially listed on the menu in January, the other beverages remain customization options available through the Starbucks app or by ordering specific ingredient modifications in stores.