News

Starbucks celebrates 500th Chinese store

October 25, 2011

Starbucks Coffee Company today celebrated the opening of its 500^th store in China at the international departure hall of the Beijing Capital International Airport Terminal 3. It is also Starbucks 7^th store in China’s largest and busiest airport. As part of the celebration, Starbucks customers in Beijing were treated to a ‘coffee break’ in appreciation for their loyalty to the brand.

“The opening of our 500^th store in China is a significant milestone in our ambitious growth plans to serve our customers through 1,500 stores by 2015,” said Belinda Wong, president, Starbucks China.

Over the past year, Starbucks has successfully entered more than 10 new markets in China, serving millions of new customers monthly.

“As we continue to accelerate our growth momentum in 2012, we also recognize that the best success is shared success. Our partners are at the heart and soul of the Starbucks Experience we deliver to our customers every day,” Wong said.

The Starbucks brand continues to resonate with the Chinese consumer, said John Culver, president, Starbucks China and Asia Pacific.

“As we open more stores and reach more customers throughout China, we will stay true to the foundation that has built our success, including providing the highest quality arabica coffee, handcrafted beverages and an exceptional experience, one customer at a time,” he said.