Operations
Starbird 'popping up' in Southern California
February 8, 2022
In anticipation of its expansion across west Los Angeles in 2022, Starbird is entering the Southern California market with a pop-up kitchen in the South Bay to give customers a sneak peek of the menu before additional Southern California locations open over the next two years. Marking the chain's 11th location in the state and first in the greater Los Angeles area, the restaurant opens at 10:30 a.m. and serves food until it runs out.
"One of our biggest motivators for Starbird is elevating the customer experience through the quality of the food and customer experience," Aaron Noveshen, founder and CEO of Starbird, said in a company press release. "Our bold flavors and unique menu options have quite literally swept our current customers off their feet and is part of the reason Starbird has been such a success in Northern California. We believe that the brand's tech-enabled convenience and vast menu of feel good, crispy chicken, plant-based vegetarian alternatives and flavors will also resonate with our new Southern California guests."
Starbird is planning to enter multiple markets across west Los Angeles and the Bay Area within the next 24 months. The brand is slated to open pop-up kitchens in Koreatown and Santa Monica this spring, with additional street-side locations following throughout the year in Hollywood and Marina del Rey. In early summer, Starbird will debut its first Southern California street-side location in Hermosa Beach.
