Technology

Starbird flocks to franchising

Provided

September 6, 2022

Starbird has launched a national franchise program to expand to Oregon, Washington, Nevada, Utah, Colorado, Arizona, Texas, Illinois and Florida.

Founded in 2016 by Aaron Noveshen and The Culinary Edge, the chain has 12 units throughout California and multiple virtual brands in the region. The company plans to double its unit count over the next 18 months.

Last year, it closed a $12 million capital raise led by KarpReilly, according to a company press release, and has since hired Daniel Lecocq as VP of franchise development.

"There is tremendous opportunity in the market right now for franchise owners to invest in Starbird and join the future of fast food," Lecocq said in the release. "I am thrilled to be able to help launch the franchise program and lead the brand's expansion into new territories across the country."

Starbird also offers a suite of virtual brands under the Starbird name, including Starbird Wings, Starbird Salads, Starbird Bowls and the brand's vegetarian plant-based concept, Gardenbird.

"The launch of Starbird's national franchise program means so many exciting things for our brand," Noveshen said in the release. "This expansion gives us the opportunity to bring our positively delicious chicken to more states and have a positive impact on the communities we inhabit."

The brand is seeking experienced multi-unit operators to sign area development commitments at a minimum of five stores each over a maximum of three years. Candidates should have restaurant and business experience, along with a minimum net worth of at least $3 million and liquid capital of $1 million. For both traditional and non-traditional units, operators that meet preliminary qualifications can expect an investment ranging from $1,138,074 to $1,588,963.