Staffing

Sprinkles hires CFO

Provided

February 4, 2022

Sprinkles has hired Allison Schulder as CFO. She previously served as CFO at True Food Kitchen, where she secured multiple financing rounds supporting the company's rapid expansion from 14 to 39 restaurants across the country, according to a company press release. She also led financial functions, including strategic planning, investor relations and financial reporting and analysis, for P.F. Chang's, American Express and Starwood Hotels. "I am thrilled to welcome Allison to the Sprinkles team," said Dan Mesches, president and CEO of Sprinkles. "She is a strategic leader who has a proven track record of leading the financial operations at premium consumer brands and transitioning them to stand-alone growth companies. Sprinkles is headed for monumental growth in the next five years. We are confident Allison is the perfect CFO to guide our expansion plan across new and innovative product lines as well as traditional and non-traditional bakery locations, domestically and internationally, ensuring that Sprinkles continues to be best-in-brand. Sprinkles opened its first bakery in Beverly Hills in 2005 and created the Cupcake ATM. It now has over 40 bakeries and ATMs and is launching domestic and international franchising this year.