News

Sprinkles Cupcakes overhauling online experience

December 15, 2017

Sprinkles Cupcakes is modernizing its digital experience. A major focus of the effort is the integration of an online ordering program on Olo and a loyalty platform, according to a company press release.  It will also include custom functionality, such as a cupcake customizer feature, which is a top priority for corporate and catering clients, Jennifer Warren, Sprinkles CMO, said in the release.
 
"Since opening the world's first cupcake bakery in Beverly Hills, we've been expanding our reach and building loyalty by creating original experiences like our cupcake-dispensing ATM," she said. "We're excited to partner with an agency like T3 because they have a great track record in optimizing online experiences for customers.” 

Sprinkles is working with T3, an Austin-based agency, to develop the platform. The goal, Warren said, is to drive customer loyalty.
 
"Consumers expect Sprinkles to be there when they want it, and T3 understands the need for brands like Sprinkles to offer instant gratification in every facet of their business," said Ben Gaddis, T3's president. "We are excited to help Sprinkles provide a customer experience that's omnipresent and reflective of the unique, experiential aspects of the brand's physical locations."