Franchising

Sporting KC, Goodcents team up to celebrate soccer's return

July 9, 2020

To celebrate the highly-anticipated return of Major League Soccer, Sporting KC and Goodcents is giving away 16-inch subs to 270 fans — enough to span the full 120-yard length of the Children's Mercy Park pitch from goal to goal — ahead of Sporting's match at 7 p.m. central, Sunday at the MLS is Back Tournament in Florida. Sporting will take on Minnesota United.

Supporting the campaign is a commercial featuring KC Sporting captain Matt Besler, an Overland Park, Kansas, native, who grew up eating Goodcents after his games. In the commercial, Besler reflects on his time playing youth soccer and the legacy he hopes to leave his own children.

"I'm thrilled to support Goodcents, a locally-owned company and my go-to spot for game day food growing up," Besler said in a company press release. "I've been getting subs there since it was called Mr. Goodcents and now we take our family."

In addition, children under 12 can get a free cookie throughout the summer by wearing Sporting gear or their own youth jersey to their local Goodcents.

Additional partnership-related events will be announced throughout the season via the Sporting KC app, at goodcentssubs.com and via Facebook on Twitter @EatGoodcents.

Founded in Lenexa, Kansas and headquartered in De Soto, the company has 66 locations.

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