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Spicy Pickle to serve sandwiches at Denver's Coors Field
March 16, 2010
Spicy Pickle Franchising Inc. has announced the signing of a contract with the Colorado Rockies to provide box lunches at Coors Field during the baseball season, beginning with the first home game April 9. It also announced that the City of Kamloops, British Columbia, awarded Bread Garden Urban Cafe the contract to operate the restaurant and concession services at its McArthur Island Sport and Event Centre.
At Coors Field, Spicy Pickle will offer "Pickle Packs" of five different specialty sandwiches with chips, a large cookie and its signature spicy pickle spear. The Pickle Packs will be available at a Spicy Pickle kiosk on the main concourse behind home plate. The kiosk also will have bottled beverages and kettle cooked chips available.
In a second special venue opportunity, its Bread Garden Urban Cafe franchise will open at the McArthur Island Sport and Event Centre, a multi-use public recreation facility containing curling, ice hockey, speed and figure skating, as well as health & wellness outdoor programs. The facility is a major gathering point for hockey tournaments and events in the winter season. It is a 100-acre public recreation facility that has nine full-size soccer fields and 12 baseball diamonds, along with other facilities.
Bread Garden will be the exclusive provider of restaurant and concession operations including a full service restaurant with liquor license and a large deck that can accommodate 105 guests at the Soccer Clubhouse. Additionally, the franchisee will operate two kiosks, one located at the foyer area of the main arena and serving the Curling Club Lounge and a Baseball Club Kiosk. The lease is for 10 years with two 5-year renewals. Kamloops is renowned as Canada's Tournament Capital, the company noted.
"Coors Field will be the first sports venue for us," said Marc Geman, CEO of Spicy Pickle, "and we believe that customers will enjoy having a healthy alternative to the usual fare at the ball park, conveniently packaged so they can easily carry it around and use it at their seats to hold the food. We also created a promotion that whenever a runner for the opposing team is caught in a rundown, called 'in a pickle,' and tagged out, we will offer a free entre at participating Colorado restaurants after 5 p.m. the next day with the purchase of a second entre. This should be a fun season for us and we look forward to a successful run by our Colorado Rockies."
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