News

Spanish fast casual opens in DC area

October 23, 2013

100 Montaditos, a Spanish fast casual concept, has opened a new location in Bethesda, Md., according to a company press release. The restaurant concept, which has recently been identified as one of the most promising up-and-coming food chains in the U.S., by Yahoo! Finance and Technomic Inc., is bringing its signature product — the Montadito, a crunchy tapas-sized roll deeply rooted in Spanish tradition — to Washington D.C.

The concept, one that is found all over Spain, features Montaditos in 100 variations, filled with high-quality tapa ingredients such as Serrano ham, chorizo and queso manchego, ranging in price from $1 to $2.50, said Carlos Pérez Tenorio, 100 Montaditos CEO. Set in a casual, fun and high-energy environment reminiscent of the classic early 19th century tavernas found throughout Spain, the first location outside of Florida is located at Elm Street, store 93 in Bethesda Row.

"The opening of our first restaurant in the U.S. capital is not an opening that increases our portfolio of restaurants, but rather a symbolic event for all of us at 100 Montaditos. This opening demonstrates that we are on the right path to becoming even stronger on the East Coast, and that all the work done in the state of Florida has helped to lay the foundations for sustained growth that will continue to see results in the coming months,"  Tenorio said. "By 2014, we expect to have two additional openings in Washington D.C. which will add to the imminent opening we have scheduled in New York and Iowa, both new and exciting territory."

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