Franchising
South Korean fried chicken chain opening in Long Beach
December 28, 2021
Mom's Touch, a 1,300-unit fried chicken chain based in South Korea, is opening in Long Beach, California. Following its U.S. debut in Gardena this past summer, the second Mom's Touch features a drive-thru and will open in 2022 at Harding Plaza on the corner of Atlantic Avenue and Harding Street.
"We are very excited to introduce the signature Mom's Touch experience and delicious fried chicken creations to our Long Beach guests who may have heard about us in Gardena, but haven't had the chance to visit just yet," Mike Lee, director of Marketing & Finance at Mom's Touch, said in a company press release. "Our high standards and unique preparation techniques ensure we provide an unmatchable product when it comes to quality and taste. We can't wait for our new guests to experience the many reasons why Mom's Touch is the most popular chicken concept in Asia!"
The Mom's Touch menu begins with secret recipes, high-quality ingredients and time-intensive processes, like only using fresh chicken marinated for 24 hours in a special Cajun spice blend, and buttery brioche buns made by the brand's baker. Each piece of chicken is then hand-dipped in a proprietary wet batter for an extra thick crunch, according to the release.
