Franchising
South Korean fried chicken chain expanding in US
February 23, 2022
Mom's Touch, a fried chicken fast-casual chain born 25 years ago in South Korea, has added a second Long Beach, California, location in Harding Plaza on the corner of Atlantic Avenue and E. Harding Street. Although the brand has 1,300 locations throughout Asia, it made its American debut last year in Gardena in Los Angeles County.
"Just like Mom wants what's best for you, so do we," Mike Lee, director of marketing & finance, said in a company press release. "At Mom's Touch, we have set high standards on quality and service. Rather than taking shortcuts to save on cost and time, we take those extra steps and invest in the best equipment, people, processes and ingredients, like buttery brioche buns from our exclusive baker, to ensure our guests have the best chicken and sandwich experience possible."
The chain uses only fresh, never-frozen chicken and vacuum-sealed tumbling for ultimate seasoning to begin its 24-hour marinating process. Each piece of chicken is hand-dipped in a proprietary wet batter for an extra thick crunch, according to the release.
WaBa Grill, a fast casual rice bowl concept, has acquired exclusive rights to develop and operate Mom's Touch locations in the United States and is planning expansion.
