News

Soupman partners with The Grilled Cheese Truck

Soupman Inc has signed a Master Franchise Agreement with The Grilled Cheese Truck Inc to launch Original Soupman & The Grilled Cheese Truck mobile units nationwide.

October 20, 2015

Soupman Inc. has signed a Master Franchise Agreement with The Grilled Cheese Truck Inc to launch Original Soupman & The Grilled Cheese Truck mobile units nationwide. The branded mobile units, which may be trucks or carts, will be targeted to be franchised to war veterans who want to own and operate their own business, according to a company press release.

The venture between the two companies is expected to provide the startup capital, real estate locations and training necessary to open a unit to sell both brands. Operators will be responsible for maximizing sales and making a profit, said Jamieson Karson, CEO of Soupman.

The first dual-branded mobile unit is slated to hit the streets of New York in time for Veterans Day at the corner of 5th Avenue and 59th Street, with 20 more units planned for New York City. The menu features the World-Famous Original Soupman soups and fantastic grilled-cheese and other delicious sandwiches from The Grilled Cheese Truck such as its popular pulled pork.

The agreement would require The Grilled Cheese Truck to fund $2 million in growth capital to Soupman Inc. as well as pay to Soupman 25 percent of all franchise fees and royalties collected. Soupman is also to be paid under the agreement for sales of its proprietary soups to the franchised locations nationwide.

Al Hodges, CEO of The Grilled Cheese Truck Inc., who has more than 30 years of foodservice and franchising experience with Dunkin Donuts, Arby's and Target stores, is leading the franchise efforts for the company.

The Original Soupman offers more than 50 varieties of soups and are also available in six varieties in 17-ounce Tetra Pak cartons in grocery stores including Publix, Kroger, Ralph's, Vons, Pavilions, HEB and Safeway among many others. The soups can also be ordered online and at Amazon.com.