Operations

Souper Salad reopening in El Paso

Provided

October 13, 2021

Souper Salad is reopening its El Paso location Saturday, featuring enhanced online ordering and new menu items tailored to go. With 62% of American workers saying they eat lunch at their desks, the addition of composed salads, sandwiches and wraps is Souper Salad's answer to the disappearing lunch break, according to a press release.

"Whether working from home or at the office, research shows that workers are spending more time than ever at their desk," said Craig Erlich, president and CEO of BRIX Holdings, the parent company of Souper Salad. "We believe taking a break at lunch is doing something good for yourself and an important part of holistic health. Souper Salad was founded to provide variety, freshness and abundance for lunch, and now with the addition of sandwiches and wraps we are evolving the menu to make it easy to take that break at our restaurants or on-the-go."

Souper Salad's menu features soups, fresh salads and fruit, breads, baked potatoes dessert as well as a variety of sandwiches and wraps. Menu items change daily and seasonally.

Erlich said the success of this menu evolution could extend to other Souper Salad locations in the future following this introduction in El Paso.

Founded in 1978, Souper Salad is an operator of franchised all-you-care-to-eat soup and salad bar restaurants predominantly in the South.

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Media Contact:

Clarissa Rios I BizCom Associates

972.352.7601 | clarissa@bizcompr.com