Operations

Soom Foods rebrands, unveils new flavor

Provided

September 30, 2021

Soom Foods recently rolled out new packaging, a website, and the newest flavor in their line-up, Vanilla Bean Tahini, according to a company press release.

For the last year, Soom Foods has worked to develop premium branding that reflects the tahini it produces, as well as an updated website that improves customer accessibility. The new features were introduced on Sept. 14.

The brand refresh will also feature the latest flavor addition to Soom's product lineup. After research and consumer feedback, Vanilla Bean Tahini made its debut on Sept. 14. The flavor is made from real vanilla and premium Soom Tahini. Vanilla Bean Tahini is available on the new website with additional online and retail outlets to follow.

Additionally, the website features gifting and kitchen essentials sections for food lovers, aspiring cooks, and gift givers. Accompanying the gift sets and custom bundle, Soom Foods will offer aprons oven mitts and spatulas.

"We are thrilled to have beautiful packaging that communicates the high quality of Soom's tahin. We worked tirelessly to ensure we considered every consumer touchpoint along the way, from the simplified ordering process for our online shoppers to the clear messaging on our jars for our retail customers," Amy's Zitelman, Soom's co-founder and CEO, said in the release. "We certainly didn't forget our food service and restaurant partners either, creating an easy order portal and packaging they will be proud to display in their establishments."