News

Son of Rolling Stone to open BURGERFI in Europe

The fast casual chain has inked a deal with GROUND ROUND LIMITED to take the concept into the European market with its first location in central London.

July 21, 2015

BURGERFI is opening across the pond, after inking a deal with Ground Round Limited to take the concept into the European market with a location in central London set to open before the end of the year, according to a company press release.

The U.K. expansion agreement was signed with Ground Round partners Jamie Wood, son of Rolling Stones guitarist Ron Wood, and Constantine Kulukundis, who have franchise and hospitality experience in the market. The agreement follows two international deals signed earlier this year for BURGERFI locations planned in Mexico and Panama. The brand has 71 operating locations throughout the U.S.

"BURGERFI’s commitment to high-quality food and environmentally friendly best practices translate beyond international borders," said CEO Corey Winograd. 

Wood said he is excited to be a part of the concept because he's been interested in healthy eating since he was a child.

"Even at a very early age, I was influenced by my mum, Jo Wood, in her desire to eat healthy," he said. "We look forward to bringing the brand’s fresh, all natural, hormone-free concept to the U.K. and replicating the success of the brand internationally."