Franchising

Smoothie King tripling Las Vegas footprint

Photo: Smoothie King

April 1, 2024

Dallas-based Smoothie King has signed development agreements to bring seven locations to Las Vegas, tripling its footprint in the market.

The expansion is led by franchisees Brandie and Dustin Rasmussen, who will oversee four of the locations. Longtime multi-unit franchisee Na'im Muhammad will oversee the other three Las Vegas stores.

"These new stores build upon the development momentum we set out to achieve for 2024 and we're really proud to grow in this key market and provide delicious, better-for-you smoothies to our guests in the community," Chris Bremer, chief development officer at Smoothie King, said in a company press release. "We welcome our new franchisees to the Smoothie King family and look forward to forging a successful partnership together through these new stores."

Smoothie King has more than 1,300 units.