Marketing

Smoothie King throws down weight loss challenge

provided

April 5, 2022

Smoothie King has created a 60-day weight loss challenge featuring its line of smoothies to help customers achieve unique weight management goals, including boosting metabolism, cutting calories or keeping them on keto.

"When it comes to managing weight, one size does not fit all," CMO Rebecca Miller said in a company press release. "We know many of our guests look to shape up for summer, and we want to provide them with the nutritional support they need to reach their goals. Because every body is different (and so are we), that means giving our guests a full line-up of smoothies purposefully blended to help guests achieve their unique goals."

The healthy smoothies include Slim-N-Trim, Metabolism Boost and Keto Champ blends. Each has whole fruits, organic vegetables and enough protein to replace a meal while containing no added sugar.

• Slim-N-Trim: Made with fewer calories to help guests crush their goals and set their sights on the next one, this smoothie has under 250 calories in a 20-ounce serving with at least 14 grams of protein. Available in five flavors – Blueberry, Chocolate, Vanilla, Strawberry and Veggie.
• Metabolism Boost: Contains naturally derived green tea extract to boost metabolism and has under 270 calories in a 20-ounce serving with at least 16 grams of protein. Available in three flavors – Strawberry Pineapple, Banana Passion Fruit and Mango Ginger – and is an excellent source of both fiber and protein.
• Keto Champ: Made for guests following the keto diet, the Keto Champ has under 9 net carbs in a 20-ounce and is a great breakfast or lunch option. Available in three flavors – Berry, Chocolate and Coffee.

#60Day60K Challenge

Smoothie King's #60Day60K challenge invites rewards members to participate in the 60-day challenge for the chance to win a $60,000 grand prize and other health-focused swag through weekly challenges.

To participate, members must follow @SmoothieKing on Instagram and follow the weekly instructions for their chances to win prizes like fitness classes for a year or exercise equipment. To enter for the grand prize, guests may download the app, join the challenge and purchase a Manage Weight smoothie. Every purchase of a Manage Weight smoothie will qualify as an entry through June 3.

Smoothie King x SHAPE

To provide guests with added inspiration this spring to stay on track with their health and fitness goals, Smoothie King has teamed up with SHAPE and its "SHAPE Squad" of fitness experts. Customers may check out #60Day60K and #RuleTheDay on Instagram for the latest fitness and lifestyle tips from the SHAPE Squad, including Phyllicia Bonanno, Dani Dyer and Kehinde Anjorin.