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Smoothie King targeting Jacksonville for growth

July 9, 2013

Smoothie King Franchises Inc. is targeting the Jacksonville, Fla., area for franchise growth. The chain already has seven stores in the market but aims to open an additional 10 locations over the next three years, according to a company press release. To fuel development, Smoothie King is offering candidates 40 percent off its initial franchise fee for the first 40 agreements of 2013 — a savings of $10,000.

"Smoothie King's Jacksonville expansion is driven by consumer demand. Our guests have reached out through social media channels asking for more locations across the metro area, so they can have easier access to the products they use as part of their daily lifestyle. We want to let them know we're listening," said Smoothie King Global CEO Wan Kim. "The excitement and demand in Jacksonville for what Smoothie King offers creates an excellent business opportunity for entrepreneurs looking to invest in a brand that has a strong, 18-year track record of success in the market."

Since the start of the year, many new franchisees have taken advantage of the latest incentive program, in addition to more than 50 existing franchisees that have committed to opening additional units this year. To further drive growth, the company's executive team will host a Discovery Day on Aug. 2 in Jacksonville, sharing the benefits of opening a Smoothie King with potential future franchisees.

"Smoothie King has been around for 40 years and stands for something great: helping people live a healthier lifestyle," said franchisee Jason Luther, who owns five Smoothie King locations in Jacksonville and plans to open two or three more over the next 18 months.

Smoothie King plans to add 1,000 new franchised and corporate locations domestically over the next five years. Even with more than 500 locations in the U.S., the brand still has extensive smoothie franchise opportunities available in the Southeast, Mid-Atlantic and Northeast regions, as well as Texas. International development includes master franchise and corporate expansion in Korea, Singapore and Malaysia, with 50 new stores planned in South Korea and 10 in Singapore in 2013.

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