News

Smoothie King reports sales increases despite harsh winter

April 18, 2014

Smoothie King Franchises Inc., reported strong same-store sales growth of approximately 7.2 percent for the first quarter of 2014.

"Many quick-serve concepts saw sales and traffic decline because of the severe winter weather we had in many parts of the U.S., but Smoothie King continued to experience impressive same-store sales results," said Smoothie King Global CEO Wan Kim. "As we continue to outpace the competition, Smoothie King has proven to be one of the best franchise opportunities in the segment as consumers' desire to live a more healthy, active lifestyle drives traffic to our locations year round."

Traffic and sales in the first quarter were primarily driven by the introduction of the brand's first smoothies featuring vegetables, Veggie Blends, which blend fruit with carrot and kale. Smoothie King also signed 14 franchise agreements to develop 22 locations, and is on track to open 26 new franchised locations and three corporate stores in the second quarter of 2014, according to a company press release.

Smoothie King plans to add more than 900 new franchised and corporate locations domestically over the next four years.