Franchising

Smoothie King reaches record AUV

Provided

May 12, 2022

Smoothie King, a smoothie chain and health and fitness QSR brand, has reached a record average unit volume of $609,753, with the brand's top 25 percent of stores reporting an AUV of over $907,000, according to a company press release.

Following the brand's recent news of signing 51 store commitments in key growth markets in Q1 2022, Smoothie King also reported more than $602 million in systemwide sales in 2021, a 25-percent increase over 2020.

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"Over the last few years, Smoothie King's momentum has been building as the brand continues to focus on offering fresh, whole-fruit smoothies and being the go-to product for consumers' health and fitness routines," Wan Kim, CEO and chairman of the board, said in the release. "It's a combination of our mission to inspire people to live a healthy lifestyle and our commitment to minimizing costs for our operators that has resulted in such an impressive AUV, reaching close to a 17 percent increase since 2020. With these impressive numbers and a strong development pipeline for the year, we're confident Smoothie King will have yet another successful year."

In 2021, Smoothie King opened more than 100 stores, growing to more than 1,300 locations worldwide. The brand has aggressive growth plans for this year and is currently seeking experienced operators interested in growing their portfolio. Smoothie King is targeting growth in Phoenix, Denver, Washington, D.C., Baltimore, Boston, Milwaukee and Puerto Rico, among others.

Single and multi-unit development opportunities are available, as well as incentives for active-duty U.S. military members or veterans and for first responders, including law enforcement, firefighters and emergency medical technicians. Smoothie King also recently launched an incentive program for existing franchisees and a program for qualified store team members who are looking for the opportunity to become a franchisee with Smoothie King.