News

Smoothie King grows footprint in the Big Easy

May 7, 2014

Smoothie King Franchises Inc. opened two new locations in New Orleans this week. The first is located at 2801 Magazine St. and is a 1,903-square-foot store featuring the brand's new store design developed by WD Partners. The second is a kiosk location in the new Outlet Collection at Riverwalk.

"Smoothie King was born in New Orleans and it is the ongoing support we've received from this community that has propelled us to be the leading smoothie franchise concept for the past 20 years," CEO Wan Kim said in a news release. "Our three corporate locations in New Orleans will feature our new store design giving guests an opportunity to experience where Smoothie King is headed nationally and internationally."

The new Smoothie King store design at 2801 Magazine St., the Outlet Collection at Riverwalk, and Clearview Palms reinforce the company's new positioning of offering "purpose-based smoothies," the company said. Features include the company's new logo, visuals reinforcing the brand's positioning and a large mural highlighting Smoothie King founder, Steve Kuhnau's original purpose (at the Magazine St. location only).

"By bringing the new Smoothie King design to these high traffic locations in New Orleans, we are sharing our future with the market that made us," said Chris Webb, director of company store operations.

Smoothie King currently has 51 franchised locations throughout the New Orleans metro area. These two new locations bring the total company owned stores in the New Orleans area to three with plans to open more than 20 throughout the country this year.