Staffing
Smoothie King appoints Claudia Schaefer as CMO
January 29, 2025
Smoothie King has hired Claudia Schaefer as its chief marketing officer, where she'll focus on defining the brand's purpose and positioning by leveraging consumer insights to drive traffic and accelerate sales growth.
"Claudia's expertise in brand-building and strategic marketing will be critical as we continue to strengthen our brand and drive growth in 2025 and beyond," Wan Kim, CEO of Smoothie King, said in a company press release. "We've built some very meaningful momentum in recent quarters, and with Claudia's leadership, I believe we are poised to make 2025 our best year yet. We're so excited to welcome her to the Smoothie King team."
Schaefer joins Smoothie King from her most recent role as CEO of Caliber, the $6 billion parent company of Caliber Collision. Prior to her tenure at Caliber, she served as the CMO of multiple QSR and CDR brands, including Jamba and Cheddar's Scratch Kitchen
In 2024, Smoothie King opened 84 stores, including the opening of its 1,200th domestic location.
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