News

Smoothie King adds carrot, kale

March 18, 2014

Smoothie King has created Veggie Blends, aimed to help guests get their greens in a delicious, convenient way, according to a company press release. Using carrots and kale, Smoothie King's three new smoothies — Berry Carrot Dream, Apple Kiwi Kale and Carrot Kale Dream — are packed with vitamins and minerals, are under 300 calories and feature a fresh, fruity taste to fool the taste buds of both adults and children, said Wan Kim, owner and CEO of Smoothie King.

• Smoothie King's new Berry Carrot Dream smoothie blends carrots with strawberries, orange juice, bananas and apple juice, creating a sweet and tangy way to get a daily dose of Vitamin A.
• Apple Kiwi Kale blends superfood kale with apple juice, kiwi juice blend and bananas, resulting in a Granny Smith apple taste that is loaded with fiber, iron, Vitamin K, Vitamin A, Vitamin C, calcium, antioxidants and organosulfur compounds.
• Finally, Carrot Kale Dream features carrots and kale blended with orange juice, bananas, apple juice and vanilla protein, creating a Dreamsicle-like orange and vanilla flavor.

"At Smoothie King, our mission is to inspire a healthy and active lifestyle for our guests. Nearly three-quarters of adults are not eating enough vegetables and our new Veggie Blends encourage guests to incorporate more vegetables into their diet in a way that tastes great," Kim said. "As we continue to demonstrate our leading position in the smoothie category, we are confident Veggie Blends will be a strong traffic-driver for our more than 650 corporate- and franchise-owned locations around the world."

With the addition of carrot and kale to Smoothie King's menu, guests now have the option to add the nutrient-rich vegetables to any of their favorite smoothies, including Kids' Kups.

"In test markets, we received positive feedback from parents that added carrots or kale to their children's favorite smoothies," said Chris Webb, director of company store operations at Smoothie King. "We've had guests add kale to our Blueberry Heaven and Pure Recharge offerings and carrots to Orange Kabam. It's a great way to further enhance the nutritional value of any of our already nutrient-rich smoothies."