News

Smoothie King accelerating North Carolina expansion plans

March 3, 2014

Smoothie King Franchises is targeting select cities throughout North Carolina for franchise expansion. With more than 25 stores open in North Carolina, the smoothie chain plans to develop an additional 60 locations in Charlotte, Raleigh-Durham, Greensboro, Asheville, Fayetteville and Wilmington among other surrounding cities across the state, according to a company press release. To fuel development, new franchisees who sign a multi-unit agreement to open three Smoothie King locations will receive at least 40 percent off their franchise fees for each store, as part of the company's latest incentive program, said Smoothie King Global CEO Wan Kim.

"Smoothie King has experienced accelerated growth over the past few years, which is why we're continuing to focus our expansion efforts in communities across North Carolina where there is an increasing demand for our products," Kim said. "Based on the success of our franchisees in the market, we are confident our proven business model combined with our latest multi-unit development incentive program and ongoing support will provide local entrepreneurs with one of the best franchise opportunities in the smoothie segment."

To drive expansion, the company's executive team will host a Discovery Day March 14 in Raleigh-Durham to share the benefits of owning a Smoothie King with potential franchisees, Kim said.

Smoothie King, which has experienced four consecutive years of positive same-store sales, plans to add more than 900 new franchised and corporate locations domestically over the next four years, Kim said.