News

Smoothie franchise 'juices up' growth

Juice It Up! reported Q1 sales jumped 7 percent this year over the same period last year and the chain increased average unit value across all its stores, according to a company press release.

April 21, 2016

Juice It Up! reported Q1 sales jumped 7 percent this year over the same period last year and the chain increased average unit value across all its stores, according to a company press release.

The latest financials follow a strong Q4 2015 for the franchise, which benefitted from a systemwide gift card campaign designed to drive traffic and gift card redemptions. The strong financials were also aided by the opening of nine franchised locations in 2015, bringing the chain's total to 84 locations.

"As a lifestyle brand, Juice It Up! often experiences an uptick in sales with the warmer weather that ignites active trends and healthier eating habits. But, what is most interesting are the spikes we saw throughout 2015, proving our guests are seeing the benefit of Juice It Up! raw juice and smoothie offerings year round," said Carol DeNembo, VP of business development.

"It's exciting to see the shift in mindset where today's consumer views juicing as a healthy lifestyle or daily ritual, rather than a short-term crash diet or trend. We're dedicated to raising the bar in our segment and will continue to build upon the momentum gained from our creative promotions and product innovation."

Juice It Up!  was founded in 1995 and has more than 80 locations in the southwest.