Franchising

Smoothie Factory launching sister brand

November 13, 2023

Smoothie Factory is opening a sister concept, Smoothie Factory + Kitchen, aimed at customers seeking a refreshing and wholesome dining experience. Located at 8517 Davis Blvd., in North Richland Hills, Texas, the restaurant takes the traditional smoothie bar concept and elevates it to offer a diverse and well-rounded menu, including salads, grilled folds, toasts, coffee, boba tea, fresh juices, smoothie bowls and smoothies made exclusively from real fruits and vegetables — no syrups or additives, said Kimberly Otte, VP of Franchise Support for BRIX Holdings, the chain's parent company.

"We are thrilled to take this next step in our brand's evolution with the new Smoothie Factory + Kitchen in North Richland Hills," she said in a company press release. "Our enhanced menu is centered around an array of nutritious and delicious offerings, all rooted in our mission of 'Building a Better You.' We invite the community to join us as we redefine the smoothie and dining experience with a delightful fusion of health, taste and convenience like you've never experienced before."

The community is invited to Saturday's grand opening celebration from 11 a.m. to 2 p.m. The festivities will commence with the first 100 guests receiving giveaways, followed by a ribbon-cutting ceremony featuring the NRH Chamber of Commerce. A live DJ will provide entertainment, and attendees may participate in drawings to win smoothies for a year.

In addition, BRIX will make a charitable donation to Community Link, an organization dedicated to alleviating hunger and poverty by providing food, case management, and mental health counseling to those in need in Northwest Tarrant County.