News

Smashburger targeting college campuses

September 12, 2016

Smashburger is headed to college. Its success on the campuses of Texas A&M and Notre Dame has proven the chain can do well with college students, said Gregg Koffler, SVP of franchising, in a press release.

"Our prototype flexibility and menu is ideal for the campus setting and busy, on-the-go students, making it the ideal fit for sophisticated franchise investors looking to serve the next generation of restaurant guests," he said.

A recent study of college-student eating habits and expectations conducted by Fluent determined the majority (65 percent) of students eat on-campus most of the time with taste, price and quality being the key drivers behind dining decisions. 

Koffler said Smashburger's operation delivers an exceptional customer experience while meeting some of the unique opportunities in non-traditional venues such as colleges and universities. It has achieved efficiency due to its one-of-a-kind smashing process which turns out fresh, juicy burgers and chicken sandwiches in just minutes — ensuring a quality product in even the highest volume environments.

The cooking technique allows for a compact kitchen design, which maximizes every last square inch of space, allowing Smashburger to fit into virtually any size or space. In fact, the company can open locations in as little as 400 square feet, Koffler said.