News

Smashburger signs East Coast franchise deal

October 22, 2008

DENVER — Fast casual burger chain Smashburger has secured its first franchisee and "Founders Club" member, Jersey City, N.J.-based Mascott Corp. The company plans to open 30 Smashburger locations in New Jersey.

Mascott Corp. has more than 20 years of experience in the region and is currently a multiunit operator of Popeyes Louisiana Kitchen, Carvel Ice Cream Stores, Cinnabon World Famous Cinnamon Rolls and Seattle's Best Coffee as well as its own Markers Restaurant and Markers Express.

Smashburger was launched and funded by private equity and concept development firm Consumer Capital Partners. The "Founders Club" designation is reserved for the first five large franchisees to join the Smashburger team.

The company operates seven locations in Colorado and plans to have as many as 15 open by the end of the year.