News

Smashburger set to sizzle in Latin America

January 4, 2012

Smashburger has announced that it has partnered with international restaurateur Richard Eisenberg and his company, QSR International, in a growth initiative to expand the brand’s footprint into Latin America. Eisenberg’s franchise commitment of 18 restaurants will bring Smashburger's premium menu offering to new territory in Central and South America and the Caribbean.

The company expects to open its first Latin America locations in Costa Rica in 2012 and is actively seeking additional experienced multi-unit operators to become franchise partners across the region. The Smashburger locations in Latin America will open over the course of the next several years. This marks the third international market for Smashburger, following recent expansion announcements for Canada and the Middle East.

Eisenberg is a veteran franchise executive and is a former general manager and executive director of YUM! Brands Central America, Caribbean and Northern Latin America. He brings a wealth of knowledge to Smashburger’s international development team, having orchestrated 169 new restaurant openings in 16 countries in four years for KFC, Pizza Hut and Taco Bell. Now co-founder and president of QSR International, Eisenberg and his team have successfully executed 120 restaurant openings in 13 countries for KFC, Quiznos and Teriyaki Experience.

“The Latin American marketplace presents a significant opportunity for Smashburger’s growth and we are excited to partner with such a passionate restaurant operator to bring our premium better burger offering and diverse menu to his home market of Costa Rica and new cities across the region. We are confident consumers in these new markets will respond enthusiastically to our localized menu and exceptional service,” said Dave Prokupek, chairman and CEO of Smashburger.

Smashburger will continue its focus on serving localized menus for its guests in Latin America with the addition of locally inspired burgers developed specifically for area residents. Costa Rica’s regional burger will be unveiled at the time of the opening.