June 24, 2022
Smashburger is offering plant-based milkshakes after tapping Eclipse Foods to help its corporate chef, Ty Goerke, create a variety of flavors, including vanilla, chocolate, strawberry, peanut butter, tangerine dream and Oreo.
"As part of Smashburger's aggressive approach to menu innovation and catering to our guest's evolving tastes, we have continued to diversify our product portfolio with the launch of new plant-based milkshake offerings," Carl Bachmann, president of Smashburger, said in a company press release. "As part of our commitment and passion to deliver high-caliber products with quality ingredients, we knew Eclipse was the best partner for us to develop the brand's first dairy-free menu offerings. This felt like a natural next step in Smashburger's journey to offer more diverse and plant-based options for our guests, while still delivering the premium, top-quality menu items that Smash fans know and love."
Eclipse was co-founded in 2019 by Steinhart and Bowman with the mission to create a more sustainable, healthy and ethical food system.
Founded in 2007 in Denver, Smashburger has 236 corporate and franchise restaurants operating in 36 states and eight countries.