News

Smashburger inks deals to open in Georgia, Florida, DC

Smashburger will bring 20 restaurants to key markets over the next seven years.

April 14, 2016

Smashburger will bring 20 restaurants to key markets over the next seven years with franchisees PCM Food Services LLC and Robison Peck Group LLC, according to a company press release

The agreement with Robison Peck Group LLC, owned by Eric Robison and Charlie Peck, will bring 15 Smashburger restaurants to the Savanna and Atlanta, Georgia area over the next seven years. Robison and Peck have been friends since college and bring more than a decade of combined franchise ownership experience to Smashburger. The pair own 50 Verizon stores in four states. Prior to their partnership, Charlie oversaw operations of more than 20 Arby's restaurants, according to the release.

The agreement with PCM Food Services LLC, owned by Jerry Davis, will bring five restaurants to Broward County in Florida over the next four years. Davis owns and operates PeakCM LLC, a full-service commercial construction management company specializing in the hospitality and entertainment industry. He also owns one Hampton Inn Franchise, according to the release.

Additionally, Smashburger will continue its expansion on the east coast and preparing to celebrate the brand's first franchised location in the D.C. metropolitan area later this month. This opening represents the first of a five-store development deal with franchisee Julian Goodman of Ashford Holdings East LLC, signed in May 2014, according to the release.