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Smashburger hoping to drive holiday sales with 'Smash Pass'

October 31, 2017

Smashburger is trying a little something different this holiday season, giving fans the chance to purchase a Holiday Smash Pass for $54. The pass, available for purchase online only through Nov. 15, allows customers from Nov. 15, 2017 to Jan. 9, 2018, to buy any a la carte entree for $1, according to a company press release.

"We want to make your holidays even brighter with this new innovative way to access Smashburger," Tom Ryan, founder and CEO of Smashburger, said in the release. "The Holiday Smash Pass gives fans a chance to explore our menu, try the new Triple-Double or any other delicious entrée off of our Smashburger® menu for only $1."

To get the pass, customers must visit smashpass.smashburger.com and sign up for the SmashClub rewards program.