News

Smashburger hits Middle East

September 6, 2011

Smashburger today announced its first international development agreements to bring the "better burger" chain to the Middle East with locations set to open in Kuwait, Bahrain and Saudi Arabia.

Smashburger has partnered with Georgetown Advisors to open six Smashburger locations in Kuwait and three in Bahrain. Georgetown Advisors is an independent, Bahrain-based boutique commercial development firm that specializes in developing culinary concepts based on flavor profiles from around the globe. Smashburger is the franchise group's first and only burger concept in its portfolio.

Smashburger has also partnered with the Al Musbah Group to open eight airport locations throughout the Kingdom of Saudi Arabia, allowing the company to introduce the brand to a new audience while leveraging brand awareness with U.S. travelers visiting the country. The Al Musbah Group's portfolio includes Sbarro, Cinnabon, Carvel and Popeyes Louisiana Kitchen.

The company is also seeking franchise partners to introduce the brand in Canada and the United Kingdom.