Marketing
Smalls Sliders creates 'signature color' with Pantone Color Institute
April 18, 2024
Smalls Sliders has launched a signature color, Smorange, thanks to a collaborative effort between the burger brand and the Pantone Color Institute.
"Crafting Smorange in partnership with the Pantone Color Institute was a pivotal moment in our journey as we navigate our trajectory of explosive growth," Maria Rivera, Smalls Sliders CEO said in a company press release. "Smorange isn't just our color. It's our energy, attitude, and essence — bright, vibrant, and a little in your face. We are excited to officially start introducing Smorange to our Squad members, Frequent Sliders, and the rest of the world."
The color development process began by using an existing Pantone Color, which Rivera's team adjusted for density levels to achieve a brighter, more vibrant custom variation. Through a detailed and collaborative process, various color samples with differing densities were reviewed, culminating in the selection of the final hue.
Smalls Sliders is the brainchild of restaurateur Brandon Landry and is backed 10 Point Capital and former NFL star Drew Brees.
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