October 9, 2019
Rap Snacks, known as the "official snack of hip hop," and Atlanta-based Slutty Vegan have collaborated on a vegan potato chip line. Available in more than 100,000 stores in the country by December, the chips were inspired by Slutty Vegan's health-conscious menu, according to company press release.
"Slutty Vegan has been immensely influential in introducing veganism to the culturally rich community of Atlanta and beyond," Rap Snacks CEO James Lindsay said in the release. "It's always exciting to join forces with a brand that shares the same underlying mission as we do here at Rap Snacks — to push culture forward through food. This partnership will create limitless possibilities across both the Rap Snacks and Slutty Vegan brands; more importantly, providing communities across the country who have limited access to vegan options, a health conscious, alternative snack."
Rap Snacks products are already available in more than 4,000 Walmart locations nationwide and in a string of independently owned supermarkets and corner-stores.
"I am beyond thrilled to team with Rap Snacks to bring the Slutty Vegan lifestyle and culture to people throughout the country with our new vegan chips," Slutty Vegan Founder Pinky Cole said in the release. "It is especially important to me that this partnership allows Slutty Vegan the opportunity to introduce healthy vegan options to urban and underserved communities throughout the country."
Slutty Vegan and Rap Snacks complement each other perfectly, Cole said.
"When someone walks into a Slutty Vegan restaurant they are greeted with hip hop on the stereo and amazing food, and we can't wait to expand our vegan movement nationwide with our new Rap Snacks line," she said.