December 18, 2019
Six years into franchising, Slim Chickens has opened its 100th location. Over the past 12 months, the brand has celebrated nearly 20 franchise openings, launched its first food truck and expanded into new markets including Colorado, North Dakota and Memphis, Tennessee, according to a company press release.
"The momentum behind our brand is outstanding. We are flying past the 100-unit mark. As we look to next year, we have at least 30 franchise openings planned and exciting multi-unit franchise deals in the works," Executive Director of Franchise Development Jackie Lobdell, said in the release. "We're excited to surpass expectations as groups continue to take notice of our red-hot and differentiated brand, streamlined operations, strong unit economics and unmatched training program."
As the energy behind the brand heats up, experienced multi-unit franchise groups and private equity are taking notice. In 2019 , Slim Chickens inked eight multi-unit agreements totaling 80 units, bringing its development pipeline to over 350 locations. The brand also attracted an equity investment from 10 Point Capital, the private equity firm behind segment leader Tropical Smoothie Café.
Slim Chickens opened in 2003 in Fayetteville, Arkansas. The brand, which recently launched a strategic multi-unit franchise growth initiative to reach 600 units in 10 years, is targeting qualified and experienced multi-unit groups to develop in dynamic markets, according to the release.