Marketing

Slim Chickens leveraging digital platform to combat childhood hunger

Photo: Slim Chickens

January 5, 2026

Slim Chickens is leveraging its digital platform to combat childhood hunger this month through a new partnership expansion with No Kid Hungry.

The Arkansas-based chain announced Wednesday that it will donate $5 to No Kid Hungry for every new mobile app download during the month of January, up to a maximum of $40,000. To incentivize participation, the brand is also offering a $5 credit to every guest who downloads the app for the first time through Jan. 31.

The initiative bolsters an existing $110,000 pledge Slim Chickens made to the nonprofit, bringing the brand's total potential contribution to $150,000.

"Food has always been about more than a meal at Slim Chickens — it's about taking care of the communities we serve," Patrick Noone, chief marketing officer of Slim Chickens, said in a press release "By simply downloading our app, guests can enjoy a reward while helping support No Kid Hungry's mission to ensure kids across the country have consistent access to the food they need to thrive."

The campaign comes at a time when millions of children in the U.S. face food insecurity. No Kid Hungry works to bridge the gap by connecting children to nutritious meals in schools and local communities.

Founded in 2003, Slim Chickens has over 300 locations across 34 states and several international markets, including the U.K., Germany, Turkey and Malaysia. The brand, which specializes in hand-breaded tenders and wings, has set a long-term goal to reach 600 restaurants over the next 10 years.

To qualify for the donation and the $5 credit, users must be first-time app subscribers and complete the download by the end of the month.

FAQs: Slim Chickens' No Kid Hungry promo

How does the Slim Chickens No Kid Hungry promotion work? Throughout January 2026, Slim Chickens will donate $5 to No Kid Hungry for every new download of the Slim Chickens mobile app. New users will also receive a $5 credit to use at the restaurant.

What is the maximum donation amount for the January campaign? Slim Chickens has committed to donating up to $40,000 for app downloads this month. This is in addition to a previous pledge of $110,000, bringing the total potential brand contribution to $150,000.

Who is eligible for the $5 Slim Chickens credit? The $5 credit is available to first-time app users who download and register on the Slim Chickens mobile app between Jan. 1 and Jan. 31, 2026.

Where is Slim Chickens headquartered? Slim Chickens is based in Fayetteville, Arkansas.

How many Slim Chickens locations are there? As of early 2026, Slim Chickens operates more than 300 locations globally, with a presence in 34 U.S. states and several international countries, including the U.K. and Germany.

Is Slim Chickens a fast casual restaurant? Yes, Slim Chickens is a leader in the "better chicken" fast-casual segment, known for cooked-to-order tenders, wings and Southern-inspired sides.