News

Slapfish opens in Hilton Head

March 9, 2020

Slapfish, a California-based seafood concept, continues expansion in the Southeast with its first stand-alone location at 1024 William Hilton Parkway in Hilton Head, South Carolina. Building on the Pooler, Georgia, grand opening late last year, Hilton Head marks the second Slapfish location owned and operated by the Lomasney family franchise group. The Lomasneys converted a former convenience store into the modern restaurant space, including a walk-up ordering window to take advantage of Hilton Head's expansive biking and walking paths frequented by tourists and locals alike, according to a company press release.

"The entire Lomasney family is truly passionate about the Slapfish brand and mission to increase consumption of sustainable seafood," Slapfish founder and Executive Chef Andrew Gruel said in the release. "The renovations they completed in Hilton Head match the needs of the local community, and it only reinforces the adaptability of the Slapfish brand and the unique spaces in which we can operate."

Slapfish openeed 13 locations across the globe in 2019,  and received a significant investment and franchise commitment from franchisee and former professional football player Mac Haik, CEO and chairman of Mac Haik Enterprises, to fuel the chain's growth. The partnership includes a deal to develop 30 or more Slapfish locations in Texas and Arkansas.

Slapfish is working with Fransmart to grow the brand in major U.S. and international markets. With the brand's continued Southeast expansion, Slapfish is seeking additional franchisee partners in the region where territories are available.

Slapfish was established in 2011 by Chef Andrew Gruel as a food truck in California,